Dr. Martens
Branding
Student Work 2019
Dr. Martens is a shoe company based out of London that is heavily inspired by British youth culture. This rebrand updates their signage, packaging, and website to more accurately reflect the distinctive and revolutionary attitude of their rebellious consumers.
![](https://freight.cargo.site/t/original/i/c10435887f33c126c5e1be354007df7dc994d1a64c5e7a4eb295c6d559703dec/DRMARTENS-02.png)
![](https://freight.cargo.site/t/original/i/988660ffdf6106d4ac911ce6fb29f9ab2ab670eea3f711d7cec299ffd06090ab/DRMARTENS-03.png)
![](https://freight.cargo.site/t/original/i/c6b0a2a9a1ee5355032f4f7a633ceda559a7e7d7d1ed2ce29e4889284a67cceb/DRMARTENS-05.png)
![](https://freight.cargo.site/t/original/i/6297e321c59231b1e465c80b0739726fcdd9cc5ce6b4d519f0b00310a2da5240/DRMARTENS-06.png)
![](https://freight.cargo.site/t/original/i/5a2736065dce0b169a5e9d4ee0a728aaec54cdcb9af84a86a2fd00b35f911197/DRMARTENS-07.png)
![](https://freight.cargo.site/t/original/i/f80adc0345994f11e4cecd7ed2d4daf6235b2c420b1bc3fe52de003a9b2f7e6d/DRMARTENS-09.png)
![](https://freight.cargo.site/t/original/i/cf81c275b0c0b448a05fc9cc97598459c777e9a9a8f0efee5a9cfa3e28fa099d/DRMARTENS-04.png)
![](https://freight.cargo.site/t/original/i/b1e392c551f3967330ec630dbb1ec0a9351c662b94bfdcb93086c222bc1a6059/DRMARTENS-08.png)