Ayoh!
2024
Molly Baz is a bestselling cookbook author, recipe developer and condiment connoisseur, with a lifelong love of eating and teaching other people how to cook. Molly set out to make a mayo that makes it easy for home cooks to make any sandwich delicious at the squeeze of a bottle.
We worked with Molly to craft a design system that pays homage to the sandwich shops, delis and diners that gave birth to the quintessentially American go-anywhere food. Inspired by menu-boards and vintage ephemera, it celebrates the legacy of the recipes (and secret ingredients) passed down through generations.
Andrew Galloway
Ciaran Brandin
Rob Oechsle
Hanna Pulis
Pete Freeman
Rhianydd Hylton
Kevin Batory
Dehlia Hennessy Brown
Grace Dawson
Johnny Lee
Alex Center
Photography – Peden + Munk
Strategy by Thomas Pokorn
Logo Lettering with Alec Tear