Good Light

Identity Packaging Collage

2021

Founded by the standard-bearing beauty industry leader behind Very Good Light, David Yi, Good Light is a brand set on challenging the beauty binary with vegan, cruelty-free skincare products for all genders.

We built an exuberant brand for good light, reflecting their ideals for a utopic world through washes of cosmic color, celestial symbols that reference both alchemy and the internet, and digital-feeling, immersive collages designed to puzzle-piece together as fans’ collections grow.

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Team

Alex Center
Andrew Galloway
Ciaran Brandin
Pete Freeman
Jeff Kardos
Kevin Batory
Ashleigh Bowring

Credits

Photography – Grace Bukunmi
Director – Valentina Vee
Video – We the People